NYX Professional Makeup launched the Fat Oil Body collection. This expands its artistry portfolio from face to body for the first time in its 27-year history. 

Building on the success of the brand’s Fat Oil lip oils, the Fat Oil Body collection introduces a range of glow-enhancing body oils, head-turning fragrances, and hydrating lotions.

The collection comes in bright eye-catching colored packaging.

Denee Pearson, Global Brand President, said,

“As beauty evolves, we see that the community is looking for new ways to express their creativity beyond traditional face makeup. The Fat Oil Body collection allows us to deepen the brand’s storytelling among the Gen Z audience. By extending one of our most beloved franchises, we have the opportunity to give our audience new ways to celebrate artistry with texture, fragrance, shine, and self-expression across the entire body.”   

The launch reflects a broader shift in Gen Z beauty culture, where consumers are increasingly embracing full-body rituals by utilizing body lotions and fragrances as the “finishing touches” of their total beauty package.  

Infused with skin-nourishing ingredients including avocado oil and vitamin E, the Fat Oil Body collection offers a playful yet sophisticated approach to body care that reflects the bold creativity and innovation at the heart of NYX Professional Makeup.

The collection includes four scents in a variety of SKUs.

Caramelt Mami blends caramel and pistachio cream. It comes in Body Oil, Body Mist, and Body Butter. The Caramelt Mami Body Oil has a bronze shimmer, and the Body Butter has a golden shimmer finish. 

Sugar Baddie smells like vanilla cookie and whipped cream. This scent comes in transparent finishes of Body Oil, Body Mist, Body Lotion, and Body Butter.

Coconut Cutie smells like tropical coconut and sweet peach. It comes in Body Oil, Body Mist, and Butt Sheet Masks. This Body Oil has a gold shimmer finish.

Juicy Boo smells like juicy clementine and fresh mango. This scent is available as a Body Oil and Body Mist. The Body Oil has a brightening finish.

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